Archive | Nonprofit Management

Expert Content: A Great Way to Recruit Association Members

At a conference I attended for continuing education, author Cal Harrison (“The Consultant with Pink Hair”) offered several suggestions on marketing that, while intended for association management companies, are also applicable to associations recruiting new members. Harrison emphasizes the importance of identifying and highlighting tangible indicators that you are good at what you do, that […]

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Marketing, Including the Marketing of Associations, Is about Want

At a recent conference, I enjoyed a session that was a terrific refresher course on creating marketing materials. Teri Langhans’s session was titled “Blah Blah Blah: Forget the Ordinary and Learn to Write Marketing Copy that Gets Response.” She offered a concise summary of what we should include, and exclude in materials created for marketing […]

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What I Learned at Summer Camp

Every August I attend two meetings over four days to receive continuing education credits. Those credit hours are required for me to maintain my status as a Certified Association Executive, or CAE. This year the Association Management Company Institute (AMCI, the trade association for companies like REM) and the American Society of Association Executives (ASAE, […]

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Is Membership Recruitment Getting Harder?

In a word, yes, especially for trade associations. Look at these statistics from a recent survey of more than 400 association executives: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year. In 2010, 44% of associations saw a decline in membership renewal rates. Trade associations have had a tougher […]

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For those who say they cannot do or learn another thing, try the power of subtraction, a great idea from the business book Mojo

Could life get any busier? It’s a common refrain from most in business and most nonprofit board members. Business coach and bestselling author Marshall Goldsmith offers a deceptively simple and intriguing solution to this problem in his new book, Mojo—How to Get It, How to Keep It, How to Get It Back if You Lose […]

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REM’s Philosophy and Why We’re Publishing this Blog

It’s about the work. When LeRoy Pagel (pictured above at left) and I founded REM in 1996, our hope was to create more than revenue. Our goal was to create a workplace that would be the focal point for interesting, challenging work and clients looking for partners to help them achieve their strategic goals. Sharing […]

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